When we found out that Scarlet & Violet (S&V) was going to be at Anthropologie (for which our love will require a whole other post, some other time…) on the King’s Road, our eyes brightened and our hearts leapt with joy. It just sounded the most sensible idea: Anthropologie with all it’s beautifully curated wares surrounded by S&V’s country blooms? Yes, please!
In tribute to the Chelsea Flower Show, Anthropologie has teamed up with the much-loved S&V to turn its King’s Road gallery into a traditional florist. The store will be filled with creations specially made by Victoria Brotherson, S&V founder and owner.
Photo of Victoria Brotherson, courtesy of Scarlet & Violet
S&V started life in Chamberlayne Road (also known as London’s Hippest Street), back in 2006. Victoria’s plan was to run a small workshop, manageable by one person. She had planned to give herself the chance to step back from the pressures of work. Funnily enough, life had its own plans for Vic, and 10 years later, the business has 7 full time florists, a driver and Vic’s sister, Emma, otherwise known as the office mastermind.
S&V is no stranger to fame – the company has enjoyed the enviable task of being wedding florist to Kate Moss and Lily Allen, among other celebrities. You can see why. Vic’s style artfully combines the elegance and charm of an English country garden. She also draws inspiration from the vintage aesthetic, and bases her signature designs on the dreamy combination of both. Seasonal foliage and blooms such as peonies (everyone’s summer favourite!), roses and lavender perfectly match antique pitchers, planters and retro-charity shop finds that she readily incorporates into her work. Her designs are beautiful, romantic and inventive, from traditional creations to ones with eclectic dashes of colour.
The Anthropologie store has been transformed into a country flower market from now until 31st May, which we think is absolutely delightful. “We were inspired by the collecting, storing, and over-saturation of texture, colour and shape,” Vic said. “We have set it up in a very similar way to Kensal Rise as it works well.”
“Look out for scent, layering of tone and texture and amazing peonies!!” she exclaims. Fitting in with the flower market theme, we asked which ones Vic would recommend. “I havent travelled extensively, will do in retirement,” she confesses. “We swear by New Covent Garden Market.” We couldn’t agree more.
Join Scarlet & Violet tomorrow, Wednesday, 21st May, where Vic will be doing a talk and workshop at Anthropologie, Kings Road. You can get tips on choosing flowers, and learn how to group them. You can also learn how to make hand-tied posies within a modest budget, and how to use different containers as vases, from a marmalade pot to a pickling jar. See you there!
Scarlet & Violet pops up at Anthropologie, Kings road from May 17th – May 31st
Workshop: Wednesday 21st May, 6-8 p.m.
At: Anthropologie, 131-141 King’s Road, London, SW3 4PW
For more information or to RSVP, contact: firstname.lastname@example.org
Images courtesy of Anthropologie EU and Scarlet & Violet